Korean cosmetics are very popular in Thailand, where a large K-beauty exhibition was recently held in an effort to expand the Korean cosmetics market. Let’s check it out.
This cosmetics advertisement features a Korean celebrity.
[Soundbite] "Make your complexion as flawless as a Korean."
Thai people are interested about beauty and cosmetics more than any other country in the world, caring about milky white skin complexion etc. Despite the economic downturn, Thailand's beauty industry has been growing at nearly 18 percent annually. The K-beauty exhibition that has opened in Bangkok drew scores of Thai women. They showed great interest in basic skin care products, makeup items and medical beauty tools.
[Soundbite] Thai Consumer : "I like Korean cosmetics because I think they can help make my skin become as beautiful as Korean actors and singers."
Last year, the export of Korean cosmetics to Thailand recorded 95 million U.S. dollars. The amount is the largest among ASEAN countries. This year, exports of Korean cosmetics to Thailand have already surged more than 40 percent.
[Soundbite] Buyer From Laos
One hundred and fifty companies participated in the K-beauty exhibition this year, making it the largest in scale thus far. It even drew many buyers from neighboring ASEAN nations, resulting in 1,400 on-the-spot consultations. The exhibition is expected to give a significant boost to the K-beauty boom, which started from the popularity of Korean culture.