Smartphone Market

[Anchor Lead]

LG Electronics has released its new smartphone, the V20. The competition in the smartphone market is heating up, as Samsung is soon to resume sales of its Galaxy Note 7 phones, while Apple plans to roll out its new smartphone in Korea soon.

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The biggest advantage of LG's new smartphone, the V20, is its superb sound quality. It features a Quad DAC function, which can transform digital music signals into analog sounds whose quality is the highest among smartphones that have been developed so far. The V20 is also equipped with front and rear wide-angle lens cameras, which enable users to take selfies without using selfie sticks. With the release of the V20, the competition in the smartphone market is heating up. Apple will release its new iPhone in mid-October, and the demand for the new iPhones among existing users who need to replace their phones is expected to be high enough. LG is trying to figure out ways to lure Samsung phone users who were disappointed with Samsung phone batteries. Meanwhile, Samsung will resume sales of its Galaxy Note 7 phones, but it must increase sales volume to prove that customers still trust its brand.

[Soundbite] Kim Ji-san(Kiwoom Securities) : "While Samsung is coping with Galaxy Note 7 recalls, Apple is struggling to make up for shortcomings in the iPhone 7, while LG Electronics is desperate to restore its reputation after its failed previous smartphone models."

The competition among the top-three smartphone makers for conquering the market in the second half of the year has begun.