[News Today] K-CONTENTS, MORE THAN A FAD

[LEAD]
This popularity is of course not just limited to food. K-POP and K-CONTENT go beyond simple consumption and enjoyment. From being a global trend, it's now creating unique cultures overseas. We have the details.

[REPORT]
A K-pop song is heard in the middle of a shopping plaza.

These girls show off a perfectly synchronized dance routine.

Passers-by are captivated by the magic of K-pop.

Another team of girls start a K-pop dance show nearby.

They're performing 'cover dance,' exactly replicating the choreographies of K-pop stars.

More than 200,000 people have subscribed to this social media account just to see these dance videos.

Sisi/ K-pop cover dance team
I really like the melody and rhythm of K-pop. They have strong beats and individuals. Everyone comes together. They made a team. They all have different personalities and they're all in charge of different roles.

Social media sites are the main channel through which K-contents are spreading.

Introduced on the sites are the clothes and cosmetic products used by Korean actresses.

People play the same game shown in a music video and social networks deliver Korean-made contents to every corner of the globe without delay.

Influencers from around the world are the driving force behind this trend.

Alex/ Malaysian Influencer
So, mainly my content is about K-pop, K-drama or anything K-related, because my followers are really interested in Korean culture. I definitely feel proud introducing K-culture and K-content on my platform.

K-contents are no longer for just watching and covering.

Korean photo booths introduced through K-dramas are all the rage in Singapore.

Making goods showing their love for their favorite stars is especially popular here.

Jade/ Singaporean Student
Photo booth culture is very popular in Singapore, especially for the youths nowadays. A lot of my K-pop fan friends, they would post their idol in their frame.

From Korea to Asia and beyond...

K-contents are becoming more than just a fad. They are being reinvented into a worldwide cultural icon.