기사 본문 영역

상세페이지

German Pitch
입력 2011.05.11 (18:57) News Today
자동재생
동영상영역 시작
동영상영역 끝
[Anchor Lead]

President Lee Myung-bak has spoken with the CEOs of major German companies in Germany on cooperation in trade and investment. He's also urged Germany to consider Korea a strategic point for advancement into bigger markets since the Korea-EU free trade agreement will soon take effect.

[Pkg]

President Lee has visited Frankfurt, the economic and financial center of Germany. The city is home to the most Korean companies in Europe with some 300. The president stressed the importance of strategic cooperation between both countries ahead of the effectuation of the Korea-EU free trade agreement. He also asked the German government to consider Korea a strategic point for advancement into a bigger market.

[Soundbites]Lee Myung-bak (President): “By investing in Korea, German companies can lay a springboard for their advancement not only into Asia but into the global market.”

President Lee also spoke to ethnic Koreans in Germany on the latest developments in Korea, such as the hosting of the G-20 summit and the country's entry into the OECD Development Assistance Committee. He also encouraged pride in their motherland.

[Soundbite]Lee Myung-bak (President): “The New York Times once wrote that the only people who are unaware of Korea's higher status were Koreans themselves.”

President Lee also held talks with German reunification officials and said Korean reunification is no longer an option. He promised to heed their advice and invited them to the October meeting of the Korea-Germany Reunification Advisory Committee. The president has left Germany and arrived in Denmark on the second leg of his three-nation European tour.

2. IOC Review

[Anchor Lead]

Residents of Pyeongchang in Gangwon Province are confident that the area did well during its latest IOC assessment for its Winter Olympic bid. Awaiting the presentation next Wednesday, the consensus seems to be that county has left a positive impression. Here's more.

[Pkg]

Pyeongchang has received satisfying results from the IOC evaluation commission. It has been given a good response because Pyeongchang proposed a compact plan with two Olympic Villages with a short travel time between the villages. The evaluation commission reports say 80% of athletes would be able to reach their respective competition venue in less than 10 minutes. Pyeongchang's determination to host the event is also higher compared to other candidate cities. Munich had 60 percent support in the city, while Annecy had only 51 percent support in the town. But Pyeongchang came out far ahead in the IOC's survey of public support for the bids. Though no personal contact was possible, Pyeongchang has given the IOC assessors a good impression ahead of the presentation slated for May 18th. Major madia like AP say IOC praised the bids from all three cities, but third-time bidder Pyeongchang is considered the front-runner. Pyeongchang is planning to put all its efforts in winning the bid during the remaining two months until the vote.

[Soundbite]Park Yong-sung (President, Korean Olympic Committee): “The last six days and the last six hours are the most crucial moments. We'll try our best till the end.”

Figure skating star Kim Yu-na is also to join Pyeongchang at the technical briefing to be held in Lausanne, Switzerland starting next Wednesday.

3. Green Zone

[Anchor Lead]

So-called green food zones have been set up to alleviate anxiety over the safety of school food. But experts say the zones have had little effect in promoting better eating habits among children.

[Pkg]

Students at this elementary school in Seoul hold cheap snacks in their hands.

[Soundbite](Elementary School Student (Voice Modified)): “Candy and chocolate cost just 200-300 won (19-28 US¢). They're very sweet.”

The school is designated a "green food zone" but to little effect. The green food zone was designated in 2009 within a 200-meter radius from the school. Nineteen places that produced and sold cheap food in the area were caught last year alone. Only 2.3 percent of some 44-thousand places deemed "outstanding" for not selling high-calorie, low-nutritious food were found to have deserved their title.

[Soundbite] (Eatery Owner (Voice Modified)): “(Have you heard about eateries that are designated as "outstanding"?) No. I haven't heard anything about such places in this area.”

[Soundbite] (Official, Food and Drug Admin.(Voice Modified)): “It's mostly supermarkets and stationery shops that sell coke and sprite.”

The Korea Food and Drug Administration has belatedly announced incentives for companies that sell only healthy foods.

[Soundbite]Son Sook-mee (Lawmaker): “The Food and Drug Administration must take drastic measures because green food zones have little effect.”

Higher awareness of food safety among adults is needed to ensure that children are not exposed to harmful food.

4. Work Extension

[Anchor Lead]

Department stores occasionally hold night parties for their VIP customers after closing. Customers get to shop at discount prices but store workers are falling ill due to overwork. Here's more.

[Pkg]

This is a department store in Suwon. It's well past closing time but customers are still shopping inside. It's a nighttime shopping exclusively for the store's VIP customers.

[Soundbite](Staff, Department Store): “Show me the invitation card, please.”

[Soundbite] “Welcome to our night party.”

The invited customers enjoy shopping but the workers look exhausted.

[Soundbite] (Dispatch Worker (Voice Modified)): “(Working overtime doesn't seem good for you.) It's exhausting. We work from 9am.”

Though working overtime, most of the workers do not get paid for the extra hours.

[Soundbite] (Dispatch Worker (Voice Modified)): “Most of us do not get paid. We're not happy, but we have to work to make a living.”

The department store says it's not its concern because the workers are dispatched from its partner agency. And the agency also refuses to take responsibility.

[Soundbite] (Agency Staff (Voice Modified)): “We don't profit from the event. (Then can't you not send workers?) Never. Then there are losses like getting our brand name removed from ads.”

Recently, such nighttime events including VIP night parties are held about twice or three times a month.

[Soundbite] (Dispatch Worker (Voice Modified)): “Working as a sales clerk is hard and working late hours makes it harder. In my case, I had a bloody flux recently.”

Dispatch workers are working off the clock without proper pay.

5. Subway Patrol

[Anchor Lead]

The number of crimes committed in subways during rush hour is on the rise. KBS followed the police who patrol the metro around the clock.

[Pkg]

Subway trains are packed during rush hour. A man draws his body close to a woman next to him. Another man is caught taking photos of a woman's legs while she climbs the stairs.

[Soundbite] “(I didn’t mean to do it to her.) I don’t think so. We have evidence.”

Subway police patrol subways in pairs disguised as ordinary passengers. Their mission is to prevent sexual harassment, which mostly occurs during rush hour.

[Soundbite]Sgt. Jeong Yu-seok (Seoul Subway Police): “Sexual harassers wait until many passengers get on the train. They also follow women who wear revealing clothes.”

Pickpockets are also caught right on the spot.

[Soundbite]Lt. Yu Jeong-ok (Seoul Subway Police): “They mostly target people holding babies or carrying bags on their arms.”

Some 20 teams of subway officers patrol transfer stations in Seoul. Crime in subways has gone up more than 30 percent as the number of commuters has surged because of high oil prices. This has led to a greater number of subway police to be dispatched.

6. Social Business

[Anchor Lead]

Small and mid-size businesses have a hard time securing export channels for their products because of a lack of financial and human resources. But some of them have been reaping impressive results recently thanks to social networking sites.

[Pkg]

This small venture company manufactures massagers and exports 80 percent of its products overseas. Its financial and human resources are scanty compared to those of conglomerates. The company uses Facebook to market its products overseas. It posts its advertisements on Facebook, which has more than 600 million members worldwide.

[Soundbite]Kim Jin-guk (CEO, Venture Firm): “We give people our Facebook address so that buyers can watch videos about our products and better understand them.”

This company manufactures pre-fabricated buildings. It uses the business networking site LinkedIn. In just six months, the company has found 400 foreigners who have contacts in the relevant industry.

[Soundbite]Lee So-jeong (Staff Member, Venture Firm): “It's free of charge and also an easy way to reach out to potential buyers. But sometimes people don't take us seriously.”

Many world-renowned corporations post their advertisements on YouTube.

[Soundbite]An Geun-bae (Korea International Trade Association): “This marketing method offers a higher chance of finding export channels by building trust on social networking sites and finding business partners.”

Social networking sites have emerged as next-generation media that are used not only for personal communication or information sharing but also as an important marketing means for small and mid-size businesses.

7. Relics Return

[Anchor Lead]

A Buddhist monk has played a leading role in retrieving Korean cultural relics looted during the Japanese colonial rule of the Korean Peninsula. Here's a look at the tireless efforts of the Venerable Hyemun.

[Pkg]

Japan's agreement to return to Korea more than 12-hundred books it looted was a historic moment. The news of the return after 89 years was in large part thanks to the Buddhist monk Hyemun. Hyemun was the driving force behind the movement to get back Uigwe, or royal books from Korea's Joseon Dynasty.

[Soundbite]Ven. Hyemun (Sec-Gen, Cultural Assets Returning Comm.): “I felt blank as if to hear sounds under water. My prayer finally came true.”

Hyemun first joined the retrieval campaign in 2004, when he was surveying cultural properties at Buddhist temples. The monk was the first to confirm the existence of the Joseon Dynasty royal annals. He then organized a civic committee to retrieve the materials and the documents were returned in 2006. Hyemun's next target was Joseon royal protocols taken by the Japanese colonial government. His active civic diplomacy has involved numerous trips to Japan over the past five years. The monk also discovered valuable Korean relics kept at the Yasukuni Shrine in Tokyo. Among the items he found was the sword used to assassinate the last Korean empress Myeongseong and a leopard pattern carpet.

[Soundbite] “To teach the people about what they've lost and the journey of finding it is what we call discipline and the way of the Buddha.”

The 37-year-old monk continues to peruse piles of old data to find more looted Korean assets in Japan. Hyemun achieved a great deal but has much more to do.

8. Taekwondo Champion

[Anchor Lead]

Introducing Kim So-hee, who is brightening Korea's future in the taekwondo world. Let's meet the gold medalist from the World Taekowndo Championship in Gyeongju.

[Pkg]

Kim So-hee has become Korea's second high schooler to win the gold medal for taekwondo following Hwang Gyeong-seon in 2005. Kim says she could not give up winning her first gold medal even after her finger fracture in the competition.

[Soundbite]Kim So-hee (National Taekwondo Team): “The player from Taiwan kicked my finger and I saw it bleed. I played harder to win the gold medal.”

Kim began taekwondo in third grade and began to get the recognition in her first year in high school. In February, Kim has been selected as the youngest national taekwondo team member ever, topping industrial and college contestants. Kim's strong point is her aggressive play using turning kick instead of a defensive play.

[Soundbite] “I'll manage my physical condition well and win the world championship again two years later.”

Kim is drawing expectations to emerge as the next female taekwondo star.

9. Lady Marketing

[Anchor Lead]

Many companies and restaurants use unusual marketing techniques to lure customers. These next places are focusing their efforts on women. Take a look.

[Pkg]

A procession of trucks appears in a residential area in Seoul. Some handsome young men descend. They make sure they’re looking sharp in the parking lot.

[Soundbite]Sim Cheol (Staff Member, Moving Company): “Everything must be perfect, including the attire and hair.”

When they’re sure they’re ready, they present a woman with flowers.

[Soundbite] “It's unusual to receive flowers from someone other than my husband.”

They work for a moving company that’s aiming for female customers. Now everything is ready to move. Before unloading, the guys change their socks.

[Soundbite]Cheon Won-jin (Staff Member, Moving Company): “Our feet sweat much when we work, so we change our socks before going to a new home. We do this to keep things clean.”

Clean socks in order, they start the unpacking. This attention to detail has made the service very popular.

[Soundbite] “Moving is a big stress. But thanks to these young men, it'll be something to remember.”

This hotel in Busan offers special services to its female customers. From the porter services to the decor - everything is just for women. Another secret of this place is its 24-hour errand service.

[Soundbite]Nam Gu-man (Owner, Retreat Cottage): “It's a hassle to go outside often because there are many stairs in our cottage. So we run errands for our customers.”

Moms who stay at the hotel with their kids can get babysitting services.

[Soundbite] “It's amazing that these guys know exactly what a woman wants. I feel like a princess.”

This time, we're going to meet young male cooks. Their main clientele is young women.

[Soundbite] “We will captivate our customers' hearts and palates with good service!”

These entrepreneurs are just 26. The women are made to feel like princesses here. The cooks flaunt their skills in front of their customers.

[Soundbite] “This delicious food tastes even better because it's served by the handsome owner.”

Women are the focus of a wide range of new services.

[Soundbite]Han Jeong-hu (Owner, Japanese Restaurant): “Many women visit our restaurant because of well-prepared food and friendly service.”

These young entrepreneurs are creating new niches by catering to women’s desires.
  • German Pitch
    • 입력 2011-05-11 18:57:22
    News Today
[Anchor Lead]

President Lee Myung-bak has spoken with the CEOs of major German companies in Germany on cooperation in trade and investment. He's also urged Germany to consider Korea a strategic point for advancement into bigger markets since the Korea-EU free trade agreement will soon take effect.

[Pkg]

President Lee has visited Frankfurt, the economic and financial center of Germany. The city is home to the most Korean companies in Europe with some 300. The president stressed the importance of strategic cooperation between both countries ahead of the effectuation of the Korea-EU free trade agreement. He also asked the German government to consider Korea a strategic point for advancement into a bigger market.

[Soundbites]Lee Myung-bak (President): “By investing in Korea, German companies can lay a springboard for their advancement not only into Asia but into the global market.”

President Lee also spoke to ethnic Koreans in Germany on the latest developments in Korea, such as the hosting of the G-20 summit and the country's entry into the OECD Development Assistance Committee. He also encouraged pride in their motherland.

[Soundbite]Lee Myung-bak (President): “The New York Times once wrote that the only people who are unaware of Korea's higher status were Koreans themselves.”

President Lee also held talks with German reunification officials and said Korean reunification is no longer an option. He promised to heed their advice and invited them to the October meeting of the Korea-Germany Reunification Advisory Committee. The president has left Germany and arrived in Denmark on the second leg of his three-nation European tour.

2. IOC Review

[Anchor Lead]

Residents of Pyeongchang in Gangwon Province are confident that the area did well during its latest IOC assessment for its Winter Olympic bid. Awaiting the presentation next Wednesday, the consensus seems to be that county has left a positive impression. Here's more.

[Pkg]

Pyeongchang has received satisfying results from the IOC evaluation commission. It has been given a good response because Pyeongchang proposed a compact plan with two Olympic Villages with a short travel time between the villages. The evaluation commission reports say 80% of athletes would be able to reach their respective competition venue in less than 10 minutes. Pyeongchang's determination to host the event is also higher compared to other candidate cities. Munich had 60 percent support in the city, while Annecy had only 51 percent support in the town. But Pyeongchang came out far ahead in the IOC's survey of public support for the bids. Though no personal contact was possible, Pyeongchang has given the IOC assessors a good impression ahead of the presentation slated for May 18th. Major madia like AP say IOC praised the bids from all three cities, but third-time bidder Pyeongchang is considered the front-runner. Pyeongchang is planning to put all its efforts in winning the bid during the remaining two months until the vote.

[Soundbite]Park Yong-sung (President, Korean Olympic Committee): “The last six days and the last six hours are the most crucial moments. We'll try our best till the end.”

Figure skating star Kim Yu-na is also to join Pyeongchang at the technical briefing to be held in Lausanne, Switzerland starting next Wednesday.

3. Green Zone

[Anchor Lead]

So-called green food zones have been set up to alleviate anxiety over the safety of school food. But experts say the zones have had little effect in promoting better eating habits among children.

[Pkg]

Students at this elementary school in Seoul hold cheap snacks in their hands.

[Soundbite](Elementary School Student (Voice Modified)): “Candy and chocolate cost just 200-300 won (19-28 US¢). They're very sweet.”

The school is designated a "green food zone" but to little effect. The green food zone was designated in 2009 within a 200-meter radius from the school. Nineteen places that produced and sold cheap food in the area were caught last year alone. Only 2.3 percent of some 44-thousand places deemed "outstanding" for not selling high-calorie, low-nutritious food were found to have deserved their title.

[Soundbite] (Eatery Owner (Voice Modified)): “(Have you heard about eateries that are designated as "outstanding"?) No. I haven't heard anything about such places in this area.”

[Soundbite] (Official, Food and Drug Admin.(Voice Modified)): “It's mostly supermarkets and stationery shops that sell coke and sprite.”

The Korea Food and Drug Administration has belatedly announced incentives for companies that sell only healthy foods.

[Soundbite]Son Sook-mee (Lawmaker): “The Food and Drug Administration must take drastic measures because green food zones have little effect.”

Higher awareness of food safety among adults is needed to ensure that children are not exposed to harmful food.

4. Work Extension

[Anchor Lead]

Department stores occasionally hold night parties for their VIP customers after closing. Customers get to shop at discount prices but store workers are falling ill due to overwork. Here's more.

[Pkg]

This is a department store in Suwon. It's well past closing time but customers are still shopping inside. It's a nighttime shopping exclusively for the store's VIP customers.

[Soundbite](Staff, Department Store): “Show me the invitation card, please.”

[Soundbite] “Welcome to our night party.”

The invited customers enjoy shopping but the workers look exhausted.

[Soundbite] (Dispatch Worker (Voice Modified)): “(Working overtime doesn't seem good for you.) It's exhausting. We work from 9am.”

Though working overtime, most of the workers do not get paid for the extra hours.

[Soundbite] (Dispatch Worker (Voice Modified)): “Most of us do not get paid. We're not happy, but we have to work to make a living.”

The department store says it's not its concern because the workers are dispatched from its partner agency. And the agency also refuses to take responsibility.

[Soundbite] (Agency Staff (Voice Modified)): “We don't profit from the event. (Then can't you not send workers?) Never. Then there are losses like getting our brand name removed from ads.”

Recently, such nighttime events including VIP night parties are held about twice or three times a month.

[Soundbite] (Dispatch Worker (Voice Modified)): “Working as a sales clerk is hard and working late hours makes it harder. In my case, I had a bloody flux recently.”

Dispatch workers are working off the clock without proper pay.

5. Subway Patrol

[Anchor Lead]

The number of crimes committed in subways during rush hour is on the rise. KBS followed the police who patrol the metro around the clock.

[Pkg]

Subway trains are packed during rush hour. A man draws his body close to a woman next to him. Another man is caught taking photos of a woman's legs while she climbs the stairs.

[Soundbite] “(I didn’t mean to do it to her.) I don’t think so. We have evidence.”

Subway police patrol subways in pairs disguised as ordinary passengers. Their mission is to prevent sexual harassment, which mostly occurs during rush hour.

[Soundbite]Sgt. Jeong Yu-seok (Seoul Subway Police): “Sexual harassers wait until many passengers get on the train. They also follow women who wear revealing clothes.”

Pickpockets are also caught right on the spot.

[Soundbite]Lt. Yu Jeong-ok (Seoul Subway Police): “They mostly target people holding babies or carrying bags on their arms.”

Some 20 teams of subway officers patrol transfer stations in Seoul. Crime in subways has gone up more than 30 percent as the number of commuters has surged because of high oil prices. This has led to a greater number of subway police to be dispatched.

6. Social Business

[Anchor Lead]

Small and mid-size businesses have a hard time securing export channels for their products because of a lack of financial and human resources. But some of them have been reaping impressive results recently thanks to social networking sites.

[Pkg]

This small venture company manufactures massagers and exports 80 percent of its products overseas. Its financial and human resources are scanty compared to those of conglomerates. The company uses Facebook to market its products overseas. It posts its advertisements on Facebook, which has more than 600 million members worldwide.

[Soundbite]Kim Jin-guk (CEO, Venture Firm): “We give people our Facebook address so that buyers can watch videos about our products and better understand them.”

This company manufactures pre-fabricated buildings. It uses the business networking site LinkedIn. In just six months, the company has found 400 foreigners who have contacts in the relevant industry.

[Soundbite]Lee So-jeong (Staff Member, Venture Firm): “It's free of charge and also an easy way to reach out to potential buyers. But sometimes people don't take us seriously.”

Many world-renowned corporations post their advertisements on YouTube.

[Soundbite]An Geun-bae (Korea International Trade Association): “This marketing method offers a higher chance of finding export channels by building trust on social networking sites and finding business partners.”

Social networking sites have emerged as next-generation media that are used not only for personal communication or information sharing but also as an important marketing means for small and mid-size businesses.

7. Relics Return

[Anchor Lead]

A Buddhist monk has played a leading role in retrieving Korean cultural relics looted during the Japanese colonial rule of the Korean Peninsula. Here's a look at the tireless efforts of the Venerable Hyemun.

[Pkg]

Japan's agreement to return to Korea more than 12-hundred books it looted was a historic moment. The news of the return after 89 years was in large part thanks to the Buddhist monk Hyemun. Hyemun was the driving force behind the movement to get back Uigwe, or royal books from Korea's Joseon Dynasty.

[Soundbite]Ven. Hyemun (Sec-Gen, Cultural Assets Returning Comm.): “I felt blank as if to hear sounds under water. My prayer finally came true.”

Hyemun first joined the retrieval campaign in 2004, when he was surveying cultural properties at Buddhist temples. The monk was the first to confirm the existence of the Joseon Dynasty royal annals. He then organized a civic committee to retrieve the materials and the documents were returned in 2006. Hyemun's next target was Joseon royal protocols taken by the Japanese colonial government. His active civic diplomacy has involved numerous trips to Japan over the past five years. The monk also discovered valuable Korean relics kept at the Yasukuni Shrine in Tokyo. Among the items he found was the sword used to assassinate the last Korean empress Myeongseong and a leopard pattern carpet.

[Soundbite] “To teach the people about what they've lost and the journey of finding it is what we call discipline and the way of the Buddha.”

The 37-year-old monk continues to peruse piles of old data to find more looted Korean assets in Japan. Hyemun achieved a great deal but has much more to do.

8. Taekwondo Champion

[Anchor Lead]

Introducing Kim So-hee, who is brightening Korea's future in the taekwondo world. Let's meet the gold medalist from the World Taekowndo Championship in Gyeongju.

[Pkg]

Kim So-hee has become Korea's second high schooler to win the gold medal for taekwondo following Hwang Gyeong-seon in 2005. Kim says she could not give up winning her first gold medal even after her finger fracture in the competition.

[Soundbite]Kim So-hee (National Taekwondo Team): “The player from Taiwan kicked my finger and I saw it bleed. I played harder to win the gold medal.”

Kim began taekwondo in third grade and began to get the recognition in her first year in high school. In February, Kim has been selected as the youngest national taekwondo team member ever, topping industrial and college contestants. Kim's strong point is her aggressive play using turning kick instead of a defensive play.

[Soundbite] “I'll manage my physical condition well and win the world championship again two years later.”

Kim is drawing expectations to emerge as the next female taekwondo star.

9. Lady Marketing

[Anchor Lead]

Many companies and restaurants use unusual marketing techniques to lure customers. These next places are focusing their efforts on women. Take a look.

[Pkg]

A procession of trucks appears in a residential area in Seoul. Some handsome young men descend. They make sure they’re looking sharp in the parking lot.

[Soundbite]Sim Cheol (Staff Member, Moving Company): “Everything must be perfect, including the attire and hair.”

When they’re sure they’re ready, they present a woman with flowers.

[Soundbite] “It's unusual to receive flowers from someone other than my husband.”

They work for a moving company that’s aiming for female customers. Now everything is ready to move. Before unloading, the guys change their socks.

[Soundbite]Cheon Won-jin (Staff Member, Moving Company): “Our feet sweat much when we work, so we change our socks before going to a new home. We do this to keep things clean.”

Clean socks in order, they start the unpacking. This attention to detail has made the service very popular.

[Soundbite] “Moving is a big stress. But thanks to these young men, it'll be something to remember.”

This hotel in Busan offers special services to its female customers. From the porter services to the decor - everything is just for women. Another secret of this place is its 24-hour errand service.

[Soundbite]Nam Gu-man (Owner, Retreat Cottage): “It's a hassle to go outside often because there are many stairs in our cottage. So we run errands for our customers.”

Moms who stay at the hotel with their kids can get babysitting services.

[Soundbite] “It's amazing that these guys know exactly what a woman wants. I feel like a princess.”

This time, we're going to meet young male cooks. Their main clientele is young women.

[Soundbite] “We will captivate our customers' hearts and palates with good service!”

These entrepreneurs are just 26. The women are made to feel like princesses here. The cooks flaunt their skills in front of their customers.

[Soundbite] “This delicious food tastes even better because it's served by the handsome owner.”

Women are the focus of a wide range of new services.

[Soundbite]Han Jeong-hu (Owner, Japanese Restaurant): “Many women visit our restaurant because of well-prepared food and friendly service.”

These young entrepreneurs are creating new niches by catering to women’s desires.
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