Smartphone Release

[Anchor Lead]

Samsung Electronics has unveiled its latest smartphone, the Galaxy Note 7, to the American market. The battle for smartphone market dominance is expected to grow ever more intense as Apple is expected to release its newest iPhone model next month.

[Pkg]

Samsung Electronics' latest smartphone, the Galaxy Note 7, was unveiled in Apple's stomping ground of New York City. The Galaxy Note 7 is the first smartphone released by a major electronics firm in the second half of this year. Samsung's premier smartphone is equipped for the first time with an iris recognition feature, touted as a next-generation security technology. Samsung Electronics explained that the iris recognition function has further ensured the security of Samsung Pay, the company's mobile payment platform. The smartphone is also equipped with Samsung Pass, allowing users to carry out bank transactions using only iris recognition, without a certified verification.

[Soundbite] Ko Dong-jin(Wireless Business Dept., Samsung Electronics)

Market response has been positive so far, especially for the iris recognition function.

[Soundbite] John (Event Participant)

The Galaxy Note 7 will be sold in markets around the globe in phases, starting on August 19th. Meanwhile, Apple is scheduled to release its iPhone 7 early next month. The two major smartphone makers are upping their efforts to seize market dominance in the remaining months of 2016 with their latest 7th generation models.