Rekindling Hallyu

[Anchor Lead]

KBS has invited Chinese power bloggers and audition stars to South Korea for a program designed to rekindle the hallyu Korean culture boom, which has somewhat waned in China amid controversy over the deployment of the THAAD missile defense system. Let’s check it out.

[Pkg]

Participants apply makeup and have their hair done, as they enthusiastically imitate the styles of entertainers in Korean TV shows.

[Soundbite] Xiao(Chinese Singer) : "The makeup KBS applied for me is very special, and the hanbok is also beautiful. It's pretty."

Fond memories are formed on the set for a TV drama.

[Soundbite] "I'm Wang Luijie for KBS News."

And it's possible to become a news anchor, if only for a moment. The participants are Chinese stars including power blogger Wang Hong, as well as audition winners, actors and models. They visited Korea to participate in a South Korea-China star project hosted by the KBS E-learning Center.

As they sing along to the theme song of the TV drama "Descendants of the Sun," they find themselves immersed in the Hallyu Korean cultural wave. The time finally arrives to meet K-pop stars. Seeing the stars in person is a dream come true.

[Soundbite] Wang Xiaomi(Chinese 'Wang Hong') : "I got the impression that everything at KBS is very professional. I will publicize it extensively even after I return to China."

The participants will share their special experiences on Chinese social media and blogs, and serve as missionaries to further promote the hallyu Korean culture boom.