Korean Automakers

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The Brazilian auto market is slowly rebounding after a long recession. One Korean automaker that has seen its production and sales reach one million units for the first time in five years is stepping up efforts to strengthen its presence in the Brazilian market by holding a car race in Brazil.

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This compact car was manufactured by a Korean automaker in Brazil. The automaker will hold a motor sports competition in Brazil next year using this car. The automaker is poised to further promote its new product, which is now the second best-selling compact car model in Brazil, by capitalizing on the popularity of car races among Brazilian consumers.

[Soundbite] Gustavo(Reporter from auto magazine) : "Korean cars are perceived as high-end cars in Brazil. They have received recognition for their value and competitiveness."

The Sao Paulo Motor Show, the largest motor show in Central and South America, showcased many eco-friendly vehicles this year. The Korean automaker also unveiled its compact electric cars for the first time. It introduced its future strategies for the sharing economy and emphasized the role of compact cars in Brazil, which is notorious for traffic jams.

[Soundbite] John Seo(Executive at Korean automaking company)

Having reached the one-million-unit mark in terms of production and sales, the Korean automaker is poised to solidify its presence in the Brazilian market.